Subsequently, it faced mainstream stigma and criminalization but ultimately experienced a revival as a symbol of resistance after Trayvon Martin's tragic death in 2012. In 2020, amidst a global pandemic and a surge in protests for justice and equality, the hoodie not only solidified its role as a symbol of defiance but also emerged as a symbol of self-soothing, and mindfulness, providing comfort to those struggling with mental health challenges amplified by isolation, fear, trauma, and devastation.

During this period, when our family dealt with the emotional, physical, and mental toll of the COVID pandemic and racialized injustice, while actively participating in local activism, community organizing, and protest movements, we grappled with the profound connection between the hoodie's history and the stereotypes that contributed to a broader systemic problem: the often-overlooked mental health challenges faced by marginalized communities. It was during this realization that our mission became clear.